Imagine dining at an upscale, fashionable restaurant. The service is impeccable. The décor is amazing. The food is exquisite and perfectly prepared. At the end of your meal, you order one of the most beautiful and decadent desserts you’ve ever experienced … but the tea you order to accompany that dessert is the same brand and quality you could find at the gas station across the street! This is your last impression before you leave the restaurant, and it leaves a bad taste in your mouth (literally!).
THE IMPORTANCE OF QUALITY
This year, Americans will drink nearly 50 billion cups of tea—more than double the amount consumed 5 years ago. As gourmet tea becomes increasingly popular, customers are no longer satisfied by a flat, paper bag filled with a nondescript, black powder—especially considering the fragrant aroma, beautiful appearance and exquisite flavor of gourmet tea.
Fortunately offering Octavia Tea’s high-quality, whole-leaf tea is both easy and profitable….
HOW GOURMET TEA CAN BENEFIT YOUR BUSINESS
Whether it’s a restaurant, specialty café, gourmet coffee shop, salon, spa or bed and breakfast, upscale establishments dedicate themselves to offering the best of the best. However, either out of habit or because buyers are not sure where to start, the tea menu is often overlooked. This is unfortunate! Establishing a gourmet tea program is easy, profitable and can benefit a business in many ways.
Serving high-quality, gourmet tea not only shows your customers that you care about their experience, it is also an easy, affordable way to differentiate your business from the competition, enhance your company’s image, create a memorable customer experience and boost overall sales.
Serving high-quality, loose-leaf tea is easier than it seems. In fact, serving loose tea (especially when using a fill-your-own tea bag or a teapot with a built-in infuser) takes only a few seconds more than preparing a standard tea bag and is substantially easier than serving many coffee drinks.
High-quality, gourmet tea is surprisingly affordable and the cost-per-cup provides outstanding profit margins. Although servings per pound vary depending on the type of tea, cup size and amount of tea used, a tea that costs around $25.00/lb will break down to roughly $0.15 for a large 16 ounce cup.
For an in-depth review, please download our excel spreadsheet showing the estimated cost-per-serving and servings-per-pound for all of our bulk teas.
Click on "Next Page" to learn how to select teas, create a menu and serve tea in a food service setting....